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Looks like your email provider is scrambling the email :( Click here to read it in full online: https://www.morningbrew.com/issues/the-art-of-the-discount?from_plain_text=true&mid=aec991b18067390c4371d255b787625f We'd hate to see you go, but if you want to unsubscribe, please click here: https://www.morningbrew.com/account/iojs1N6CEf9io1vFxSa56jJD/edit?bid=42730180 ------=_Part_51875174_1660510583.1764322084742 Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable Daily Brew // Morn= ing Brew // Update
What to know about those Black Friday dea= ls...
3DAdvertisement=
<= td class=3D"column-right core_hidden"style=3Dtext-align:right>Vie= w Online | Sign Up | Shop
November 28, 2025

Presented By

Good morning. While some ma= y still be sleeping off the tryptophan, others have been up for hours, pois= ed to get their hands on that perfect Black Friday purchase. So, in the spi= rit of the day, as the first of this weekend=E2=80=99s special editions, we= =E2=80=99re taking a look at the art of the discount=E2=80=94both when it= =E2=80=99s worth it to shop sales and when it=E2=80=99s not. Either way, we= wish anyone contending with a mall parking lot today the best of luck.

=

MARKETS: YEAR-TO-DATE

Nasdaq

23,214.69

+20.22%

<= img alt class=3Dmarkets-arrow src=3Dhttps://cdn.sanity.io/images/bl383u0v/p= roduction/6097ec1c26b17401a61bfbfe4440c75ebfea1886-44x39.png style=3Dwidth:= 22% width=3D20>

S&P

+15.83%

Dow

= 47,427.12

<= td style=3D"background-color:#28d31a4d;border-radius:8px;padding:10px 8px"v= align=3Dmiddle>

+11.48%

<= td align=3Dcenter class=3Dmarkets-arrow-cell style=3Dtext-align:center;widt= h:12%;line-height:1em valign=3Dmiddle>

10-= Year

3.998%

-57.5 bps

<= /td>
class=3Dmarkets-arrow

Bitcoin

$89,856.66

-3.82%

<= !-- END Bitcoin -->

MongoDB

$326.27

+40.14%

<= /td>
<= tr>

*Stock data as of market close, cryptocurrency data as of 4:00pm ET. <= a style=3D"color:#333;border-bottom:1px solid #1c7ff2;text-decoration:none"= class=3Dlink-sm href=3Dhttps://links.morningbrew.com/c/BK2?mbcid=3D42730180= .4205834&mid=3Daec991b18067390c4371d255b787625f&mbuuid=3Diojs1N6CEf9io1vFxS= a56jJD rel=3Dnoopener target=3D_blank>Here's what these numbers mean.

Data is provided by
    Markets: The stock market was closed yesterday to= give bankers time to have spirited debates over the relative merits of can= ned versus homemade cranberry sauce. It=E2=80=99s open today, but closes at= 1pm, so there won=E2=80=99t be as much time as usual to contemplate whethe= r AI is a bubble and whether JPow is headed toward another rate cut. It=E2= =80=99ll be back to business as usual on Monday with database company Mongo= DB reporting earnings.
=C2=A0

Markets Sponsored= by U.S. Bank Split=E2=84=A2 World Mastercard=C2=AE

The U.S. Bank Split=E2=84= =A2 World Mastercard=C2=AE is a new type of card that lets you pay later on= every purchase. Learn more.

RETAI= L

<= a href=3Dhttps://links.morningbrew.com/c/H_v?mbcid=3D42730180.4205834&mid= =3Daec991b18067390c4371d255b787625f&mbuuid=3Diojs1N6CEf9io1vFxSa56jJD style= =3Dborder:none;text-decoration:none target=3D_blank>3D"A

<= small>Amelia Kinsinger

Camping out for a heavi= ly discounted flat-screen TV on Black Friday feels like the stuff of ancien= t legend these days. Most shopping is now done online, and deals that used = to be reserved for one day have been stretched to cover the weeks before Th= anksgiving=E2=80=94if not most of November. Plus, some =E2=80=9Cdiscounts= =E2=80=9D aren=E2=80=99t what they appear to be.

Signs can be misleading

Most items marked as =E2=80=9Con sale=E2=80=9D = include an original or list price to show you just how much you=E2=80=99re = saving=E2=80=94but retailers can artificially inflate these =E2=80=9Corigin= al=E2=80=9D prices or mark down goods for months to give the illusion of a = sale.

Buyer beware: The Washington Post=E2=80=99s = Geoffrey A. Fowler compared t= he prices of 50 items he previously purchased on Amazon (like toys, printer= toner, clothes, etc.) in the six months leading up to Prime Big Deal Days = in October with their prices during the sale on Oct. 8. He found that if he= had waited to buy those items during Prime Big Deal Days, he would have sa= ved just 0.6%. Some items were even more expensive during the sale= .

Similarly= , Consumers=E2=80=99 Checkbook tr= acked popular sale items from 25 major retailers, and 12 of those retai= lers (including Bass Pro Shops, Gap, Michaels, and Wayfair) listed half of = their items on sale for nearly 25 weeks straight.

If you=E2= =80=99re determined to bargain hunt: Learn how to price-track items and make sure the deal is r= eal. And FYI: It turns out that Black Friday is actually still a pretty dec= ent time to score a deal on a mid= -tier TV.=E2=80=94MM

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Presented By T-Mobile

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Switchi= ng wireless carriers has a reputation for being frustrating enough that you= start to reconsider your life choices.

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You ma= ke your switch online through the T-Life app or via their website. And = starting in December, you can get same-day delivery on your new devices and= access to your member perks right away.

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GROCERY

3D"A

Andersen Ross/Getty Images

An American-born shopping strategy may be in the midst of a mini comeback= . The days of couponing so hard that you get on a TLC show are over, but po= st-pandemic grocery inflation has ushered in a new wave of deal fiends.

=

Although coupo= n use plummeted to an all-time low in 2022:

  • Redem= ptions ticked up= in 2023 and 2024, mostly driven by digital offers rather than= traditional newspaper inserts, according to Inmar Intelligence.
  • More than 25% of US = adults are using= more coupons because of the state of the economy, up from 18%= in mid-2021, according to a 2024 survey by the National Retail Federation.=

Rebound: In September, Kroger report= ed a =E2=80=9Clift=E2=80=9D in the number of products sold after the grocer= y chain reintroduced paper co= upons. Bargain shoppers also logged a win in August, when Bed Bath & Beyond= Home opened its first store = under its new banner and brought back its legendary 20% coupon. This time a= round, though, it can=E2=80=99t be used with other offers.

The deals aren=E2=80=99t what they used to be

=

Gone is the era= of combining enough coupons to save 75% at checkout (or even be owed money by the store):

    Walmart, ShopRite, and T= arget don=E2=80=99t let shoppers use more than four of the same paper coupo= n in one day anymore.
  • Many retailers have also stopped giving cash back on coupons of= a higher value than the purchase price.
  • To limit fraud risks, some stores don=E2=80=99t= allow printouts from Coupons.com=E2=80=94or any coupons that aren=E2=80=99= t on their master list, even if they=E2=80=99re legitimate.

    • Where the Extreme Couponers are now: Many s= tars of the 2011=E2=80=932012 TLC show moved on from coupon-clipping to maxing out their 401(k) and IRA = contributions and racking up hotel loyalty points for cheaper travel. They = told the Wall Street Journal that this offers higher returns for a drastica= lly lower time commitment. Probably fewer paper cuts, too.=E2=80=94ML

=C2=A0 =C2=A0
<= !--[if !mso ]>

PERSONAL FINANCE

3D"Hand

Fr= ancis Scialabba

You=E2=80=99re just six more purcha= ses from a free coffee. You=E2=80=99re four more hole punches from a free s= andwich. If you amass 500 more points, that airline will let you fly the pl= ane.

Maybe = that last one isn=E2=80=99t real (yet), but loyalty programs have become ub= iquitous. As of 2016, long before the current loyalty gold rush, Accenture = reported that 90% of companies already had programs that gave you =E2=80=9C= free=E2=80=9D stuff for making purchases.

But these plans can come at a cost.

Loyalty being punished?

If you=E2=80=99ve noticed the= perks aren=E2=80=99t as perky as they were when you first joined a given c= lub, you might not be imagining things. The Washington Post looked into potential loyalty paranoia and i= nstead found that Starbucks and other companies might use your info to cut = back on your deals through surveillance pricing:

  • = Former FTC officials Samuel Levine and Stephanie Nguyen told the outlet tha= t some companies will use AI and your personal data to charge = higher prices to specific patrons.
  • A study from the Vanderbilt = Policy Accelerator and the University of California at Berkeley=E2=80=99s C= enter for Consumer Law & Economic Justice also found that these programs ca= n invert the idea of loyalty, benefiting companies more than customers.

<= strong style=3Dcolor:#000>Data concerns: Ask that app not to track= all you want, but some are still able to gather enough data in other ways = to determine things like your income and how much money you=E2=80=99re will= ing to fork over. The author of the WaPo story requested and received his d= ata report from Starbucks, which showed every drink and snack he had bought= , every offer he had received, and every tap he made in the app. That kind = of data could be shared with dozens of tech firms that specialize in tailor= ing prices.

Open investigation: The FTC began investigating surveillance pricing in July 2024, but when the Trump administration took office, it halted th= e probe. Levine and Nguyen said they=E2=80=99d like to see it resume. Notin= g that in some cases loyalty programs may be the only path to a discount, L= evine told WaPo, =E2=80=9CWe shouldn=E2=80=99t be put in a position where w= e have to decide between affording our groceries and protecting our privacy= .=E2=80=9D=E2=80=94DL

<= a href=3Dhttps://links.morningbrew.com/c/I0T?mbcid=3D42730180.4205834&mid= =3Daec991b18067390c4371d255b787625f&mbuuid=3Diojs1N6CEf9io1vFxSa56jJD rel= =3Dnoopener style=3Dtext-decoration:none target=3D_blank> =C2=A0 =C2=A0
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Give the gift of better healt= h. WHOOP gives its wearers (aka your gift recipients) a complete picture of their body, from sleep to r= ecovery to stress and more. Right now, they=E2=80=99re offering their best = deal of the year: Join WHOOP Peak for just $199, or level up to WHOOP Life for $299.

TIMING

3D"A

You might wait to buy a new ma= ttress on Presidents Day or Memorial Day, but if you want to camp out outsi= de a big-box store and possibly get in a fist fight on your way through the= door, there=E2=80=99s only one Black Friday. And unlike those other two, t= he =E2=80=9Choliday=E2=80=9D is all about shopping=E2=80=94and it=E2=80=99s= not the only one, as made-up discount celebrations proliferate.

Where does Black Frid= ay come from?

  • The term originated in a very differen= t corner of capitalism, as it was the descriptor given to a September 1869 = stock market crash brought on by a panic caused by gold speculators.=
  • It reemerged in = Philadelphia in the 1950s, and this time it was about the day after Thanksgiving=E2=80=94but not yet about getting = cheap gifts at the start of the holiday season. The day fell between Turkey= Day and the Army=E2=80=93Navy football game, bringing huge crowds to the c= ity and straining its police force.
  • Clever retailers latched onto the name in the 198= 0s, creating the shopping ritual we now know. This time, =E2=80=9Cblack=E2= =80=9D was used like accountants do, to reflect profitability, as opposed t= o being in the red.

Black Friday has spawned i= mitators=E2=80=A6with Small Business Saturday and Cyber Monday rou= nding out the shopping weekend. The National Retail Federation expects that= a record 186.9 million people will shop during the five-day period followi= ng Thanksgiving this year. And some retailers have cooked up their own spec= ial shopping days, with Amazon=E2=80=99s Prime Day, born in July 2015, chie= f among them. The =E2=80=9Cday,=E2=80=9D which now lasts several days twice a year, has copycats of its = own, with competitors like Walmart and Target staging sales at similar time= s.

But the biggest one has yet to feature on most US calend= ars: There=E2=80=99s a shopping holiday in China known as Singles = Day that recently generated ~$150 billion in sales=E2=80=94more than Black = Friday and Prime Day combined. Falling on Nov. 11 (picked for all the ones = in the date), it=E2=80=99s the main sales event for China=E2=80=99s answer = to Amazon, Alibaba. This year, the deals ran for nearly a month, leading to= new records.=E2=80=94AR<= /em>

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RECS=

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Keep track: From sleep to str= ess, this wearable gives you = the complete picture of how your body=E2=80=99s working.*

POV: You=E2= =80=99re opening a store on Black= Friday in the 2010s.

Rewind: Coca-Cola pioneered the coupon. Here= =E2=80=99s what it looked like.

src=3Dhttps://em-content.zobj.net/thumbs/120/apple/237/white-heavy-check-ma= D= ecode: The secret meaning behind Costco=E2=80=99s prices.

Devour: Ranking the top value menus at fast-food restaurant= s.

src=3Dhttps://em-content.zobj.net/thumbs/120/apple/237/white-heavy-check-ma= R= ead: The savings may be tempting, but don=E2=80=99t buy these items in bulk.

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SHARE THE BREW

Share Morning Brew with your friends, acquire free Brew swag= , and then acquire more friends as a result of your fresh Brew swag.

We=E2=80=99re say= ing we=E2=80=99ll give you free stuff and more friends if you share a link.= One link.

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=E2=9C=A2 A Note From T-Mobile

With 24 monthly bill credits and 4 new lines. For well-qualified custom= ers with AutoPay; plus taxes/fees and $35 per line connection charge.

=E2=9C=B3=EF=B8=8E A Note From Vanguard Di= gital Advisor

Vanguard Digital Advisor=E2=80=99s= services are provided solely by Vanguard Advisers, Inc. (=E2=80=9CVAI=E2= =80=9D), a registered investment advisor. VAI is a subsidiary of The Vangua= rd Group, Inc. (=E2=80=9CVGI=E2=80=9D), and an affiliate of Vanguard Market= ing Corporation (=E2=80=9CVMC=E2=80=9D). Neither VGI, VAI, nor its affiliat= es guarantee profits or protection from losses. Please review VAI=E2=80=99s= Form CRS and the Vanguard Digit= al Advisor and Vanguard Personal Advisor Brochure for important details= about VAI=E2=80=99s services. For more information, see the Privacy Policy and Service Agreement.

<= td style=3D"text-align:center;padding:10px 0;font-size:21px"> =C2=A0 =C2=A0 =C2=A0 =C2=A0= = =C2=A0 <= /a>
<= /table>

Written by Abig= ail Rubenstein, Matty Merritt, = Molly Liebergall, and B= rendan Cosgrove

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